January 21, 2014

Milani Lip Intense Liquid Color - swatches, pics & review of 3 shades!

Hello, Beautiful!

The new 2014 Milani products will soon be hitting store shelves, so I'm really excited to share with you the upcoming products, starting with their new Lip Intense Liquid Color. This ultra pigmented, super lightweight, full-coverage lip color is launching with four shades. I have three shades to show you in this post - with my absolute favorite being Violet Addict! Check out all the product info below, along with my full review, after the pics!

Milani Lip Intense Liquid Color
Shades: 02 Pink Rave, 03 Fiery Coral, 04 Violet Addict
Continue scrolling down to see more pics of each individual shade.

Milani Lip Intense Liquid Color
Shade: 02 Pink Rave


Milani Lip Intense Liquid Color
Shade: 03 Fiery Coral


Milani Lip Intense Liquid Color
Shade: 04 Violet Addict


Milani Lip Intense Liquid Color Info & Review:
Cost/Availability: $6.49 - depending where yous shop (0.20 fl oz full size). Launching February 2014 - available at CVS, Walmart, and Walgreens.
My Rating: 4.5 out of 5 Kisses

Milani's new Lip Intense Liquid Color is infused with pure pigments for a shockingly intense full color lips. With the application of a gloss and the longevity of a lipstick, this lightweight, full-coverage formula will be a go-to for bold, vibrant lips! Made in Italy.

Although I only have three shades to share with you in this post, there are four shades in the launch of this new lip product. Here are the four shades:
  • 01 Red Extreme
  • 02 Pink Rave
  • 03 Fiery Coral
  • 04 Violet Addict

The only shade I don't have is the red shade, but if it's anything like the rest of these, you would have to really want a bold red lip to wear it!

I'm not sure if I should call these a gloss or a liquid lipstick, but I'm going to go with gloss for the sake of this review. These glosses are just as they say, shockingly intense full color!

My favorite of the three shades I have is hands down Violet Addict -- it's the perfect wearable bright purple for spring and summer, although I've been wearing it non-stop since I got it! If you only pick up one shade from the collection, get Violet Addict! The shade Pink Rave, which is a close second favorite, is a great wearable hot pink that has a bit of a deepness to it - which is what I think makes it a bit more wearable. Don't get me wrong, it's still very bright but it's more wearable. The only shade I didn't like is Fiery Coral -- which isn't a coral at all. It's definitely a neon Barbie pink; my camera didn't even pick up how neon this was.

They all go on very smoothly, with the except of the shade Fiery Coral - which seemed apply differently from the other two shades. It didn't go on as smoothly and seemed to really highlight any chapped and dry areas of my lips, making it look a bit odd. Maybe if you have really smooth lips the color would look better on you. Just for the record, my lips were in the same condition for all swatch photos, but yet the Fiery Coral shade just didn't apply the same.

They are very pigmented and very full coverage, but they are so lightweight. In fact, they feel like nothing on your lips; very comfortable. They're non-sticky and to me, have a bakery sweet scent that was hard to really describe. It was a nice scent that wasn't too intense.

The wear on these is great; they do last a long time - although of course how long they last will depend on how much you're eating, drinking, kissing, or whatever your mouth may be busy doing. They do stain - at least the shade Violet Addict does. After it worn off I noticed my lips were hot pink! I don't think that's necessarily a bad thing, because the stain it left was a different shade than the gloss - making it a two-in-one product and a two-colors-in-one product... right? maybe? yes? haha, I don't know. But I do think if you like the color it stains that you could just put a clear lip balm on over top and call it a day. I'm not sure how the other two shades stain, because honestly I haven't worn Fiery Coral since I swatched it (it's just not for me, at least not right now --- maybe in the summer). I've worn Pink Rave, but not long enough to know if it stains my lips a different color. All I know for sure is that Violet Addict left my lips hot pink.

Overall, I really think Milani hit a home run on this product! The formula is great, the colors are pretty, they're very pigmented and long-wearing. I for sure recommend Violet Addict, but of course go for one of the other shades if they suit your taste better.

Now let me know what you think...
What do you think of this new Milani lip product? Which shade do you like best? Will you be picking any of these up? Discuss in the comments below.


  1. I love the Violet Addict. :)

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  2. All 3 look absolutely gorgeous! <3

  3. Nice photos! The purple one looks amazing on you.


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